About Penlink
Penlink is a global company supplying digital intelligence platforms for public safety and security organizations. Harnessing the power of AI to gather and synthesize complex data, it delivers advanced insights for critical missions and strategic operations, with compliant and certified solutions that simplify complex data, empowering informed decisions quickly and effectively.
The Challenge
Penlink was navigating two challenges simultaneously.
- Seamless migration of a core workload: Penlink needed to migrate a sensitive, business-critical workload into AWS without risking downtime or disruption. The transition had to be technically smooth, tightly coordinated, and enable the startup to continue to scale.
- Managing rising cloud costs: Cloud expenditure was identified as a challenge by Penlink. It knew that growing cloud spend could impact business margins if left unchecked. They needed a proactive strategy to bring cloud costs under control without compromising performance.
Together, these challenges required not just technical execution, but also strategic guidance.
The Solution
Penlink partnered with Automat-it to address both challenges simultaneously, tapping into the company’s deep expertise in DevOps and FinOps to ensure both operational excellence and cost efficiency. Implementing a successful solution involved:
Strategic cloud planning: Automat-it worked closely with Penlink’s internal team to build a business case for cloud migration. This included detailed planning around security, scalability, and spend visibility.
Migration execution via AWS MAP: The team leveraged the AWS Migration Acceleration Program (MAP) to de-risk and de-cost the migration process. This included using AWS MAP funding and tools to reduce migration costs and apply automation.
Hands-on DevOps support: Automat-it’s experienced engineers supported throughout the migration journey, offering guidance and technical expertise to design a optimized, resilient environment.
FinOps best practices: Alongside the migration, Automat-it introduced cost-optimization strategies to bring cloud costs under control without compromising performance. Following proven AWS Well-Architected principles to design a resilient, cost-effective environment.
The Results
Penlink successfully migrated a sensitive, high-value workload to AWS and now operates on a robust, scalable, cloud-native foundation. Specifically:
30% cost savings: Penlink cut its cloud waste spend by 30%, freeing up budget for innovation and growth without compromising performance.
Established cost governance: Penlink now has better visibility into its cloud usage and spends.
This successful partnership empowered Penlink to move faster while spending smarter, laying the groundwork for sustainable growth.
