Sales Director
About The Position
Automat-it is an AWS Premier Tier Services Partner (All-In AWS) specializing in DevOps, FinOps, and GenAI services for high-growth startups and scaleups. With 260+ employees across EMEA and the US and 800+ clients in our portfolio, we combine the stability of a mature, profitable business with genuine startup energy.
We are expanding into the US market with a dedicated presence in New York City. Our US team is approximately seven months established, with Solutions Architects, Account Executives, and BDRs already onboarded. We are now hiring a Sales Director to lead the commercial expansion and build on this foundation.
Automat-it is backed by a multi-year Strategic Collaboration Agreement (SCA) with AWS - a $1.4B, four-year commitment that signals the scale and ambition of our partnership. This provides significant go-to-market leverage, co-selling opportunities, and long-term investment certainty for the US expansion.
This is a greenfield builder role with full commercial ownership. You will develop Automat-it’s US client base, manage our AWS vendor relationship at a strategic level, and build a high-performing local sales team over time.
Your target buyers are CTOs and VP R&Ds at startups and scaleups. These are technical decision-makers who value deep expertise, speed of execution, and trusted partnerships - all areas where Automat-it has a strong track record.
📍 Work location: hybrid from New York
If you are interested in this opportunity, please submit your CV in English.
Key Responsibilities
Revenue & Pipeline
- Develop and execute targeted territory plans to achieve and exceed revenue targets
- Lead all stages of the business development cycle: prospecting, proposal, negotiation, SOW, and contract close
- Identify and pursue upsell, cross-sell, and renewal opportunities across the client portfolio
- Drive AWS co-sell motions and maintain an active ACE pipeline
- Leverage AI-powered sales tools for prospecting, pipeline analysis, and forecasting accuracy
AWS & Partner Relationships
- Build and maintain strategic relationships with AWS; liaise regularly with AWS account reps and partner managers
- Engage and influence C-level executives at target accounts
- Represent Automat-it at trade shows, conferences, and AWS events
Team Leadership
- Recruit, onboard, manage, and mentor a local sales and BD team in line with the scaling plan
- Manage and develop local Cloud Sales team members to meet KPIs while maintaining quality operations
- Serve as an escalation point for client concerns, deal with complications, and key account needs
Cross-Functional Collaboration
- Work collaboratively with global Marketing, Operations, Delivery, and Solutions Architect teams
- Demonstrate breadth and depth of knowledge in aligning Automat-it capabilities to client needs
- Commit to regular business travel locally and abroad
Requirements
Essential
- 5+ years of experience in cloud sales, business development, or account management with a proven track record of revenue generation and deal closure
- Demonstrated experience managing and developing a sales or BD team
- 5+ years selling IT professional services (consulting, managed services, or staff augmentation) or SaaS solutions for R&D or DevOps teams
- Experience with AWS co-sell motions, ACE pipeline management, or partner-led selling
- Strong B2B sales background, including indirect channels, sales systems, and go-to-market strategy development
- Existing network and relationships within the NYC startup and VC ecosystem
- In-depth experience selling AWS services
- Demonstrated ability to engage and influence C-level executives
- Familiarity with AI-powered sales tools
- Strong presentation and organizational skills; ability to manage multiple priorities effectively
- Ability to work in a fast-paced, high-growth environment
Advantageous
- AWS cloud certification (Solutions Architect, Cloud Practitioner, or equivalent)
- Experience with Salesforce CRM
- Experience with VC-backed startup ecosystems
- Existing AWS partner network relationships
- Experience with GenAI, DevOps, or FinOps solution selling
What Success Looks Like in Year One
We've already started gaining traction in the US. This role is about accelerating that growth, not starting from zero.
- Expanded the customer base and revenue: tracking to or exceeding full-year quota through a mix of new logos and account expansions
- Scaled the AWS co-sell motion: moving from opportunistic referrals to consistent, qualified inbound from AWS field teams
- Built pipeline discipline: growing active pipeline in AWS ACE to 3–4× coverage with clear segment focus
- Delivered a Year Two growth plan: a data-backed case for territory expansion, headcount, and investment that earns a seat at the leadership table
Why Join Automat-it?
Be at the Forefront of Cloud Innovation
Join a global leader and AWS Premier Tier Services Partner. We don't just use the cloud; we master it. As an All-In AWS partner, you’ll work with the most sophisticated tech stacks and help maintain our status as a top-tier collaborator in the global ecosystem.
Work on Meaningful, Large-Scale Impact
We specialize in helping startups and scaleups scale at speed. By joining us, you’ll be part of a team that has successfully completed hundreds of complex projects, directly influencing the growth of the next generation of unicorns through our unique "Product-based Professional Services" approach.
Accelerate Your Career Trajectory
In our fast-paced, dynamic environment, "growth" isn't just a buzzword. You will have:
- Clear Progression: Defined career paths from engineering to leadership.
- Continuous Learning: Sponsored AWS certifications and access to internal "Expert-led" knowledge sharing.
- Cutting-Edge Exposure: Early access to beta AWS features and high-level architectural challenges.
Thrive in a Culture of Excellence
We pride ourselves on a collaborative, supportive, and transparent culture. You’ll work alongside and learn from some of the industry’s brightest architects and DevOps engineers who are committed to mentorship and collective success, including AWS Gold Jacket recipients.
Global Reach, Boutique Feel
With over 250 employees across EMEA and the USA, enjoy the stability of a mature, profitable company with the agility and spirit of a startup. Whether you are working on GenAI & Agentic use cases, DevOps automation, FinOps optimization, or Kubernetes migrations, your voice is heard, and your contributions are visible.
Automat-it offers a competitive, transparent compensation package, meaningful professional development, and a genuine leadership mandate.
- Competitive base salary + OTE (150k - 200k USD base salary. 350k - 400k USD OTE) )
- Backed by a $1.4B, four-year Strategic Collaboration Agreement with AWS one of the most significant signals of long-term investment in the market
- Professional training and certifications fully covered: AWS, FinOps, DevOps and more
- The backing of a profitable, mature business with the speed and energy of a startup
The following ranges are provided in compliance with the New York City Salary Transparency in Job Advertisements Law (Local Law 32, 2022). Actual compensation within these ranges will be determined based on experience, skills, and performance.
Automat-it is committed to fostering a workplace that promotes equal opportunities for all. We firmly believe that cultivating a diverse workforce is crucial to our success. Our recruitment decisions are grounded in your experience and skills, recognizing the value you bring to our team.
