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As more and more businesses move their operations to the cloud, the demand for cloud solutions continues to grow. Reasons include scalability, flexibility, cost savings and more. Many articles rightfully focus on choosing the right cloud vendor. Choosing the right cloud partner can also make a big difference and is less frequently discussed.


Amazon Web Services (AWS) is the leading provider in the cloud market. AWS offers a broad range of services and tools that enable businesses of all sizes to scale and operate more efficiently. But AWS is not the only player. Microsoft Azure and Google Cloud Platform along with AWS are the three biggest cloud solution providers. Numbers-wise, AWS has about a third of the market, Microsoft has just over 20% and Google Cloud, All report significant year-on-year growth rates, reflecting the increase in demand for cloud solutions. The rest of the market is split between other, smaller vendors.

So why are companies going to the cloud, specifically to AWS? Some key items are below.

  1. A diverse array of tools: AWS offers over 200 services, including database, software, mobile, analytics, AI/ML, IoT and networking. It is a one-stop shop for all cloud computing and IT needs.
  2. Reliable security: AWS is known for its incredible security and capability to keep your information and IT infrastructure safe. AWS has numerous compliance reports for most requirements.
  3. Flexibility: AWS provides flexibility in terms of the OS, web application platform, and programming language you can use.
  4. Affordability: AWS uses a pay-as-you-go pricing model, meaning you only pay for the specific services you require and for the duration you use them. This approach doesn’t require lengthy contracts or dealing with complicated licensing terms. Various savings options enable significant reductions in pricing.


AWS is a great choice in general and for startups in particular. It is important to note that there might be cases where it is worth exploring other options for financial or other reasons. Researching and speaking to other startups with similar needs is always a good idea to determine the best solution.


AWS is both customer-obsessed and partner-obsessed. This means that AWS recognizes the many benefits to customers from working with a suitable partner. AWS is committed to supporting both customers and partners. For the customer, working with a partner delivers several advantages over working directly with AWS. This includes, among others:

  1. Cost-effective: AWS partners get various discounts and better tiering in several areas. Hence, working with a suitable partner guarantees lower costs.
  2. Specialized expertise: AWS partners are often experts in specific industries, segments and AWS services. They have experience and knowledge from supporting hundreds of similar customers in designing, implementing, and managing cloud solutions.
  3. Hands-on assistance: Building a solution on the cloud requires experienced DevOps and FinOps people. Leveraging the partner staff can be a good short-term or long-term solution.
  4. Access to additional resources: AWS partners can access a range of extra resources – including Technical Account Managers, billing concierges, training and certification programs, and more. This can result in additional service and cost benefits.
  5. Flexibility: AWS partners can offer flexible engagement models, including project-based, hourly, or ongoing managed services, to meet the specific needs of their clients.
  6. Faster time to market: The above can accumulate in a significant reduction of time to market which may be critical to a startup.


When choosing an AWS partner, there are several factors to consider.

  1. What services do I need?
    Partners vary greatly in their service offerings. Services include reselling, FinOps, consultancy, implementation, and more. It is important to select a partner that is able to offer everything you may require. Working with a partner that offers the right services mix for your business is vital.
  2. How experienced do I need my partner to be?
    AWS distinguishes partners by using tiers, namely Select, Advanced and Premier. ‘Premier’ is a sign of excellence earned over several years. In AWS words: “AWS Premier Tier Services Partners are the most experienced partners and recognized as leaders in their respective geographical, vertical, or horizontal markets. They have deep technical expertise with multiple partner program validations and demonstrated success working with a large number of customers at scale.”
  3. Do I need single or multi-cloud support?
    Another important factor to consider is whether the partner specializes in AWS or multi-cloud solutions. Partners specializing in a single cloud vendor, like AWS, will likely deliver greater capability in that environment.
  4. How familiar am I with AWS programs?
    AWS has various programs with different benefits, some of which include substantial discounts. If you are not an expert in AWS cloud services, it is highly advisable to choose a partner who is and can ensure you get maximum benefits (including price). This is especially important for startups keeping a close eye on every penny being spent.
  5. Does the partner have customers who are similar to us?
    It is important to ensure you work with a partner with a background in your sector, industry, or service area – they will have a deeper understanding and capability to ensure you get the best possible cloud service that meets your specific needs.


Automat-it is a ‘premier’ partner that offers flexible engagement models and a customer-centric approach focused on delivering measurable results.

Automat-it’s team of certified AWS experts has extensive experience designing, deploying, and managing complex AWS infrastructures, ensuring that startups benefit from the latest cloud technologies and best practices.

Leveraging the items above, combined with a strong FinOps group, Automat-it can help startups ramp up quickly and get the most out of their AWS investment.

Come and talk to us about how we can help you take the next step in your business development.