Helping Fast-Paced Startups
Scale With Confidence
We are an AWS Premier Partner and Managed Services Provider. Inspiring fast-paced startups to harness cloud technology at every phase of their growth journey.
Asaf Shirazi
Asaf Shirazi
Anton Mishyn
Anton Mishyn
Noam Rahi
Noam Rahi
Dana Poleg
Dana Poleg
Dana Poleg
VP of Marketing
Teresa Aparicio
Teresa Aparicio
Avi Ickowicz
Avi Ickowicz
Oleg Yrchenko
Oleg Yrchenko
Nir Shney-Dor
Nir Shney-Dor
Oded Harel
Oded Harel
Aine Cosgrove
Aine Cosgrove
Fernando Laseca
Fernando Laseca
James Hallett
James Hallett
About Automat-it
Automat-it is an AWS Premier Partner and Managed Services Provider founded in 2012, with headquarters in Israel and operations across EMEA and North America. We specialize in AI/GenAI, DevOps, and FinOps for fast-growing startups and scaleups, offering hands-on expertise from cloud architecture through production deployment.
In 2025, Automat-it achieved the AWS Agentic AI Consulting Services Specialization, one of approximately 60 awarded globally, recognizing proven expertise in deploying autonomous AI systems that reason, plan, and act independently using Amazon Bedrock AgentCore, AWS Strands Agents, and LangGraph. The company is also an AWS Managed Services Provider (MSP) and holds AWS competencies in: AI Services, DevOps Services, Security Services, Migration Services, and Cloud Operations Services.
To date, Automat-it has supported 1000+ startup customers across eight countries, maintains a 9.8/10 AWS customer satisfaction score and 92% customer retention rate, and boasts 600+ AWS certifications across its employees.
Everything we do is dedicated to helping startups achieve their KPIs
Devoted to Startups
We exist exclusively for startups and scaleups. Our engagement models, pricing, and pace of delivery are designed to match how fast-moving companies actually operate: from pre-product to Series C and beyond.
DevOps DNA
Founded by engineers, Automat-it approaches every cloud problem from a DevOps-first perspective. That means automation over manual work, infrastructure-as-code over point-and-click, and CI/CD pipelines built for teams that ship daily.
Specialize in AWS
We go deep, not wide. Automat-it is 100% AWS. Our team holds 600+ AWS certifications across every domain, from compute and containers to AI services, security, and FinOps.
By Your Side - From First Deploy to AI-Powered Scale
Automat-it has been working with startups since 2012. In this time, we have guided hundreds of companies through every phase of cloud growth; from initial AWS setup and CI/CD pipelines through multi-region architectures, cost optimization, and now production-grade agentic AI.
We are DevOps born and bred, but our work has grown alongside our customers.
Today, Automat-it delivers across three interconnected practices:
AI & GenAI
deploying agentic AI systems, RAG pipelines, multi-model architectures, and production-ready LLM applications on Amazon Bedrock and AWS-native AI services
DevOps & Cloud
cloud migrations, infrastructure automation, Kubernetes, serverless, and security-integrated delivery pipelines
FinOps
cloud cost governance, spend visibility, right-sizing, and continuous optimization across AWS accounts
What stays constant across all three is the approach: hands-on execution, not advisory slide decks. Our teams embed alongside yours, build in your environment, and don’t hand off until the system is running in production.We are DevOps born and bred, but our work has grown alongside our customers.
Today, Automat-it delivers across three interconnected practices:
Trusted by Tech Leadership
“With Automat-it, we completed our AI/ML solution in weeks rather than months.”
Automat-it helped Bria.ai architect and ship a production AI/ML workload on AWS on a compressed timeline, turning a multi-quarter roadmap into a weeks-long delivery. Bria.ai operates in the generative AI space and required a cloud partner with deep AWS AI services expertise.
Loved by DevOps engineers
“Using AWS Control Tower, we slashed deployment time, simplified the process, and saved costs significantly.”
9fin is a financial data platform that partnered with Automat-it to implement AWS Control Tower as part of a broader infrastructure modernization. The result: faster deployment cycles, a simpler operational model, and measurable cost reduction, without disrupting a production-critical system.
Valued by CFOs
“Automat-it is our trusted partner – optimizing the significant cloud resource and cost line, which is a substantial part of our budget.”
Algosec, a network security policy management company, engaged Automat-it to bring structure and visibility to a cloud spend line that had become a material budget item. The engagement delivered ongoing FinOps discipline, not a one-time audit, but a continuous optimization partnership.
Our deep domain expertise from architecture to production, GenAI, AI/ML, K8s, security, serverless networking and beyond ensures that we run at your pace, within your space and development ecosystem to deliver your KPIs. Even our business model is built for startups with flexible service structures and pricing models to serve unique startup needs. Automat-it brings highly skilled and experienced professionals at every stage of your growth journey.
Our values align with fast-paced startups
Customer Obsession
Every decision starts with the customer’s outcome. We measure success by the results our customers ship, not the hours we log or the technologies we deploy.
Professionalism
We show up prepared, communicate clearly, and take our commitments seriously. In fast-moving startup environments, reliability is a competitive advantage.
Think Big
We help startups build for where they’re going, not just where they are. Architecture decisions made today should not become constraints at Series B.
Ownership
We don’t hand problems back. When something is in our scope, we own it fully; from first diagnosis through resolution and documentation.
Collaboration
The best outcomes happen when our teams and yours work as one. We embed in your tools, your channels, and your workflows - not the other way around.
Sounds good? We’re hiring! Join our team!
FAQ
What does Automat-it do?
Automat-it is an AWS-exclusive managed services provider that helps startups and scaleups build, operate, and optimize cloud infrastructure on AWS. The company’s work spans three practices: AI and GenAI (agentic AI systems, LLM deployment, RAG pipelines), DevOps (cloud architecture, CI/CD, Kubernetes, security), and FinOps (cloud cost governance and optimization).
Automat-it provides hands-on implementation, not advisory, embedded within customer teams.
Is Automat-it an AWS Premier Partner?
Yes. Automat-it is an AWS Premier Partner, the highest tier in the AWS Partner Network, and an AWS Managed Services Provider (MSP).
In 2025, Automat-it also achieved the AWS Agentic AI Consulting Services Specialization, one of approximately 60 awarded globally, recognizing validated expertise in deploying production-grade autonomous AI systems on AWS.
When was Automat-it founded, and where is it based?
Automat-it was founded in 2012 and is headquartered in Israel. The company operates across more than eight countries, with teams in EMEA, the UK and Ireland; and North America, as part of our $1.4B Strategic Collaboration Agreement with AWS.
What is the AWS Agentic AI Specialization?
The AWS Agentic AI Consulting Services Specialization is a credential awarded by AWS to partners with validated expertise in building and deploying autonomous AI systems – agents that can reason, plan, use tools, and execute complex tasks with minimal human oversight.
Partners must demonstrate successful production deployments using services such as Amazon Bedrock AgentCore and AWS Strands Agents. Automat-it is among the first cohort of approximately 60 partners globally to hold this specialization.
What types of companies does Automat-it work with?
Automat-it works with venture-backed startups and growth-stage scaleups, typically at Series A through Series C. Customers are typically building on AWS and need a technical partner to accelerate cloud infrastructure, reduce costs, or deploy AI into production. The company has supported 1000+ startups across sectors including fintech, cybersecurity, AI/ML, SaaS, and data platforms.