Sales Director
About The Position
Automat-it is an AWS Premier Tier Services Partner (All-In AWS) specializing in DevOps, FinOps, and GenAI services for high-growth startups and scaleups. With 260+ employees across EMEA and the US and 800+ clients in our portfolio, we combine the stability of a mature, profitable business with genuine startup energy.
We are expanding into the US market with a dedicated presence in New York City. Our US team is approximately seven months established, with Solutions Architects, Account Executives, and BDRs already onboarded. We are now hiring a Sales Director to lead the commercial expansion and build on this foundation.
Automat-it is backed by a multi-year Strategic Collaboration Agreement (SCA) with AWS - a $1.4B, four-year commitment that signals the scale and ambition of our partnership. This provides significant go-to-market leverage, co-selling opportunities, and long-term investment certainty for the US expansion.
This is a greenfield builder role with full commercial ownership. You will develop Automat-it’s US client base, manage our AWS vendor relationship at a strategic level, and build a high-performing local sales team over time.
Your target buyers are CTOs and VP R&Ds at startups and scaleups. These are technical decision-makers who value deep expertise, speed of execution, and trusted partnerships - all areas where Automat-it has a strong track record.
📍 Work location: hybrid from New York
Curious about what it's really like to work at Automat-it? Explore our benefits, culture, and what success in your first year could look like here.
If you are interested in this opportunity, please submit your CV in English.
Key Responsibilities
Revenue & Pipeline
- Develop and execute targeted territory plans to achieve and exceed revenue targets
- Lead all stages of the business development cycle: prospecting, proposal, negotiation, SOW, and contract close
- Identify and pursue upsell, cross-sell, and renewal opportunities across the client portfolio
- Drive AWS co-sell motions and maintain an active ACE pipeline
- Leverage AI-powered sales tools for prospecting, pipeline analysis, and forecasting accuracy
AWS & Partner Relationships
- Build and maintain strategic relationships with AWS; liaise regularly with AWS account reps and partner managers
- Engage and influence C-level executives at target accounts
- Represent Automat-it at trade shows, conferences, and AWS events
Team Leadership
- Recruit, onboard, manage, and mentor a local sales and BD team in line with the scaling plan
- Manage and develop local Cloud Sales team members to meet KPIs while maintaining quality operations
- Serve as an escalation point for client concerns, deal with complications, and key account needs
Cross-Functional Collaboration
- Work collaboratively with global Marketing, Operations, Delivery, and Solutions Architect teams
- Demonstrate breadth and depth of knowledge in aligning Automat-it capabilities to client needs
- Commit to regular business travel locally and abroad
Requirements
Essential
- 5+ years of experience in cloud sales, business development, or account management with a proven track record of revenue generation and deal closure
- Demonstrated experience managing and developing a sales or BD team
- 5+ years selling IT professional services (consulting, managed services, or staff augmentation) or SaaS solutions for R&D or DevOps teams
- Experience with AWS co-sell motions, ACE pipeline management, or partner-led selling
- Strong B2B sales background, including indirect channels, sales systems, and go-to-market strategy development
- Existing network and relationships within the NYC startup and VC ecosystem
- In-depth experience selling AWS services
- Demonstrated ability to engage and influence C-level executives
- Familiarity with AI-powered sales tools
- Strong presentation and organizational skills; ability to manage multiple priorities effectively
- Ability to work in a fast-paced, high-growth environment
Advantageous
- AWS cloud certification (Solutions Architect, Cloud Practitioner, or equivalent)
- Experience with Salesforce CRM
- Experience with VC-backed startup ecosystems
- Existing AWS partner network relationships
- Experience with GenAI, DevOps, or FinOps solution selling
Base salary + OTE (150k - 200k USD base salary. 350k - 400k USD OTE) )
Automat-it is committed to fostering a workplace that promotes equal opportunities for all. We firmly believe that cultivating a diverse workforce is crucial to our success. Our recruitment decisions are grounded in your experience and skills, recognizing the value you bring to our team.
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